NEW CHALLENGES AND BOUNDARIES IN TOURISM: POLICIES, INNOVATIONS AND STRATEGIES
Following the success of the previous five International Conferences on Tourism (ICOT) held in Greece, China, Cyprus and the U.K., and the strong support by the international scholarly community, the 6th ICOT conference will be held at the Department of Economics, Management, Institutions, University of Naples Federico II, Italy.
Conference Aims and Scope
Tourism is a hypercompetitive sector constantly revolutionized by deep changes, both on the demand side (i.e., transformations in leisure and work, in distribution of income and development of new technologies) and on the supply side (i.e., new markets, technological innovations and organizational configurations). These changes, which reflect the great uncertainty that characterises tourism worldwide, have been manifested at different scales including the individual, the business, the tourist resort, the destination or the national tourism system. The changes have been bound together in complex patterns that are evident throughout the tourism sector, whether in transport, entertainment or hospitality. Understanding how such changes affect tourism policies and planning and responding promptly to them and to the needs of a diverse global marketplace is an essential practice required by policy makers, thebusiness sector, academics and practitioners.
Destinations and businesses have been both catalysts and recipients of change in the ways they have innovated in order to survive. Such innovation has sought to improve the competitiveness of businesses and destinations through the reduction of costs, increases in productivity, improved quality of products and service and the introduction of new products. In the future, the success of tourism businesses and destinations will continue to rely on planning and adaptation to continuing change in the demand and supply sides. Therefore, this conference will focus on change and response through policies, innovation and strategies. Some of the principal questions to be addressed are:
- What have been/will be the most significant changes in tourism demand and supply?
- How do these changes affect policy making and planning?
- What are the challenges in implementing tourism policies and strategic planning?
- What have been/will be the destination/policy responses/methods to change in tourism?
- How efficient are current destination/policy/government structures?
- Which dimensions of innovations can be distinguished, now and in the future, in tourism industry and connected sectors (cultural heritage, typical productions, etc.)?
- Which have been/will be the success factors for innovative strategies in the tourism sector and local economies?
- Which technologies/strategies are used by tourism enterprises to attract/ inform new and potential customers?
- What innovative tools, policies and strategies do destinations use in order to stay competitive?
Bearing all these in mind, this conference aims to add to this debate by stimulating discussion and exchange of ideas between tourism professionals, academics, researchers, policy-makers, consultants, practitioners, government officials and postgraduate students from all tourism-related fields.